4 digital transformation trends in real estate

If the digital transformation of the real estate sector in Portugal was already being felt before the Covid-19 pandemic, albeit more slowly, in 2023, this could be one of the changes that will profoundly mark the year and the following years.

This trend of digital transformation in the real estate sector is now a reality that, as in other sectors, forces companies to adapt and experiment with new tools.

Never, as today, has it made so much sense to talk about Real Estate 4.0, the result of the technological revolution and which is marked, among others, by the implementation of the four trends that we are going to address in this article. Come with us on this digital journey.


Multiple channels and custom platforms


It is undeniable that the new generations, in particular, need to access information faster and faster. Thus, choosing to diversify communication channels and take advantage of digital channels is essential to present multiple results and options in a search. The omnichannel presence will be an option that allows the various stakeholders of a company to get involved with it through means such as the website, social networks, external platforms and other means of reference in the sector, such as supplements dedicated to real estate.

Personalization, responsiveness, interactivity and usability are fundamental to guarantee a better user experience, regardless of the channel or device from which you access the information.


Democratizing data access


Big data and artificial intelligence, increasingly associated with the real estate sector, allow the storage and cross-referencing of large amounts of information which, in turn, allows concluding behavioural patterns and adjusting the offer to market needs.

Thus, technology makes it possible to increase transparency and streamline processes, personalise the service, improve technical-financial analyses, make more informed decisions and increasingly democratise access to data.

Accessing up-to-date and reliable information is a crucial aspect of the success of real estate businesses today. In this field, the development of blockchain technology, an advanced database mechanism that allows the transparent sharing of information on the network, will soon be one of the main trends in the sector’s digitalisation.



Digital signature


Signing documents is a practice that gives them integrity and validity. However, with technological advances, not only has the need to use paper documentation reduced, but the digital signature has also emerged to prove the value and authenticity of a document equally.

The digital signature, which uses cryptography, enables the certification of digital documents, guarantees the identification of people or companies and allows official communications to be carried out securely.

Thus, making the digital signature easy to access and more straightforward is a challenge that has gained much relevance in recent years. It is also essential to streamline processes and transactions, especially when dealing with situations at a great geographical distance.


Virtual reality for an immersive experience


Currently, static images such as photographs or 3D are no longer enough for users looking for more interactive formats and immersive experiences. This is where virtual reality comes in, with 360º visits, augmented reality and the possibility of customizing/simulating the environments themselves without ever being physically present in the space.

These virtual tours, a three-dimensional representation built from 360º panoramic photographs, allow the potential client to move around the property virtually. These virtual experiences also make it possible to compare properties instantly, anywhere and anytime.

Alongside these virtual visits, it is worth making a brief reference to the growing use of chatbots, which in the context of the real estate sector provide not only an automated and agile first service but also a practical sorting and collection of information from potentially interested parties.

Realidade Virtual - digital

Although the path of Digital Transformation is still long and has almost infinite possibilities, this is undoubtedly an unavoidable point for the sector. In 2023, companies need to understand these and other trends and gradually implement them efficiently and continuously. Through technology, the sector is now looking for an increasingly humanised experience, real-time, and closer to the customer.

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